What is Enterprise 2.0?

August 16, 2013

Effective communication is an key part of business success. Technology is bringing disruptive innovation and changing the landscape of organisational dialogue and collaboration with the emergence and growth of social technologies. This post gives an introduction to Enterprise 2.0 and some great tools that you can start using right away to improve productivity through collaboration.


Enterprise 2.0


If you haven’t already heard about the latest buzzword in enterprise technology, this is it. Enterprise 2.0 is the concept of migrating your Web 2.0 technologies into the enterprise environment to connect your employees, partners, suppliers and customers to allow for greater collaboration and access to information.


Technology and the birth of the social network has changed the way organisations communicate and collaborate. It is a primary channel for dialogue, breaking down barriers like location, role and cultural differences. 


In Australia, there are 13 million accounts currently registered on Facebook (Social Media News 2013), representing almost 60% of the population. In a report by Mckinsey Global, 70% of companies use social networking technologies with 900 billion to 1.3 billion annual value that could be unlocked by social technologies within four sectors included in the study.


With the proliferation of social technologies, it is worth noting that the tools being used by organisations are very different to the ones being used by individuals. Although Facebook, Twitter and Pinterest still are key tools in SEO strategies and e-marketing, Enterprise 2.0 organisations are looking to technologies like Yammer and SharePoint to communicate internally.


Microsoft SharePoint


Microsoft SharePoint is a powerful platform used by many businesses to organise, share and access information from anywhere.You can build intranets/extranets that gives users access to real time information accessible via a web browser or through a mobile device. 


Users can log in and collaborate on documents simultaneously, manage projects and connect with others within their organisations. Custom applications can also be integrated with SharePoint to provide additional functionality and features. Through custom development, SharePoint can even build in and simplify complex workflows, increasing your productivity.


Toyota uses SharePoint to connect with their customers by giving registered users access to car information, shopping, news and even a virtual city. 




Yammer is a Social Enterprise Technology designed as an internal communication system for organisations.


Within Yammer, you can create groups for your teams to allow them to work more effectively by enabling information sharing and collaboration. With facebook-esque features, updates and documents can be liked and shared by individuals, disseminating key pieces of information to the rest of the team. It is a great tool for knowledge sharing as subject matter experts can connect better with their teams to facilitate learning.


With Microsoft’s acquisition of Yammer, Microsoft SharePoint will fully integrate with Yammer, providing a powerful back end for documents and workflow management.





LinkedIn is the premier social network for professionals. Not only is it a place for individuals to connect and expand their professional networks, it also serves as a place for businesses to meet and engage with their employees and customers.


LinkedIn offers great ways to deliver your message about who you are and what you do to your network of contacts.


Encourage your employees to start and participate in discussions and groups related to your business. Posting updates from your company page is a great way to spark a conversation with customers and employees.





Twitter is a quick and easy way for businesses to communicate with their employees and customers and is a great way to spark conversations and discussions.


Its a great way to constantly communicate the culture and personality of your brand, not only to your customers but also for the people that form the heart and soul of your organisation.


To engage your employees and customers, tweet well, and tweet often. Tag people and start discussions by using hashtags.


These technologies are a great start to creating dialogue in your workplace. Start tweeting, posting and sharing to build involvement. Get in touch with us to find out more!​


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