How are you going with your New Year resolutions? Are you finding it hard to change old habits and stick to the commitments you made to yourself about losing weight, better life balance, spending less, quitting the cigarettes or the booze? It's not easy, so no surprise that most of these resolutions fall by the wayside around now when the holiday period is over and we're back to the pressures of work.
It's a similar story with many business strategies. The good intentions are planned and the initial commitment is there; reduce overheads, improve corporate social responsibility, cut costs, improve health and safety. However, the urgency of business as usual can often overtake the importance of executing the strategic plan, and when we look back there is disappointment at how little progress has been made.
So how should we manage the strategic plan to make sure that everyone remains committed, that delegated tasks get done in a timely manner, and the outcomes of the business strategy are delivered? What gets measured gets done, so success starts there with a strategic planning framework that is heavy on traceability, outcomes and measurement.
1. Create and maintain a clear sense of purpose
Define a small number of long term objectives so that everyone understands the priorities of the business. The fewer and the simpler the objectives, the greater the chance of maintaining focus and commitment to them over time. The best strategic plans have between 4 and 8 top level objectives.
Break the objectives into smaller component parts and let individuals or groups take responsibility for delivery of their component of the strategic plan. Cascade this down through the organisation so the strategic plan is meaningful to everyone no matter what roles and responsibilities a stakeholder may have.
2. Measure progress towards goals
Your strategic plan hopefully has some SMART goals within it. To measure these, you'll need to know the starting point (baseline), the target, and the timeframe to reach the goal. Then measure periodically how close you are to reaching the goal. You might define interim targets to help with this, and the more frequent the measurement, the more focus will be maintained on the goal.
3. Measure contributing activity
If your goals are stretch goals, they wont be met by doing what you have always done, so attainment of a stretch goal will rely on change. Change will usually be the result of a succession of initiatives or actions needed to hit the goals. In an integrated business plan, each part of the business needs to change in unison or delays, frustrations and in worse situations blame and excuses will arise. Tracking the dependencies between initiatives and the progress within and between business areas is vital to managing the strategic plan as a unified team.
4. Engage your support group
Traditionally strategic plans are highly structured and can be difficult to change. Rigidity is a common cause of failure. With modern tools, using social interaction within your strategic management framework can help maintain relevancy of the strategic plan. Enabling discussion forums is an excellent way to measure engagement, relevancy, and to expose concerns or suggestions from the entire stakeholder group.
Once you have a defined plan that is easy to track and measure, you can use your management talents to incentivise, recognise and reward your teams' achievements rather than produce reports.
At Within Reach Software, we have tackled a number of the most common reasons why strategic plans fail in the design of our Delegation Manager solution.
By embedding your strategic plan into a web based management tool Delegation Manager provides a personalised dashboard for every contributor, and complete traceability of actions through to results. The automated reminder workflows keep actions on track, and real time reporting highlights areas of the plan requiring attention as well as contributors that may need help or resources to deliver their commitments.
Our solution was developed with, and proven by a major Australian corporate. It is now available for a low monthly cost to any organisation that has outgrown spreadsheets as their strategic management tool.